GOYARD TRUNK HISTORY
WHAT A BEAUTIFUL STORY THAT OF THE PARISIAN TRUNK MAKER GOYARD!
In 1845 , the young François Goyard joined Malle Morel as an apprentice , a layetier and packager located at 347 rue St-Honoré, near Place Vendôme.
Morel is the official supplier of the Duchess of Berry.
1848 Meeting of François Goyard and Louis Vuitton.
In 1853 , following the sudden death of his employer François Goyard , he took over and created the Goyard company .
In 1856 , when the streets of Paris were renumbered, 347 would become 233 St-Honoré . The address of the house has never changed since then.
In 1885, his 25-year-old son Edmond Goyard took over the company and renamed it E. Goyard.
Edmond is a visionary with a lot of creativity. He also developed the business by opening four branches. He creates articles for animals and develops automotive products.
In 1900 , it was his first participation in a long list at the Universal Exhibitions. He presents the iconic chevron Goyardine canvas.
Before his death in 1937, he joined forces with his first son Robert and jointly managed E. Goyard et fils .
In 1937, Robert Goyard embodied the brand during the post-war growth.
Like his father, Robert ran the store until his death in 1979.
In 1965, he redesigned and deposited the flexible woven Goyard canvas.
In 1968 , he revisited the drawing by simplifying it.
In 1951 , Jean Edmond Francois Goyard, son of Robert, entered the company's share capital, which he transformed into a public limited company.
In 1979 , when Robert died, Jean Edmond Francois took over, with his daughter Isabelle Goyard , the business which was in decline.
In 1998 , Jean-Michel Signoles , a French businessman, former owner and creator of the Chipie brand , took over the management of the house.
Reissue of the black Goyardine canvas.
He built new workshops in Carcassonne, where he was originally from.
In 2002 The variations of the goyardine canvas in twelve colors is the first sign of a takeover of the Signoles family.
Made famous by its herringbone canvas, the brand communicates very little. However, its prestige is enormous because it supplies stylists of great renown like Coco Chanel or Karl Lagerfeld and stars like Madonna or Victoria Beckham.
Today the house is still managed by Jean-Michel Signoles, his four sons and his wife Laurence.
Today La Goyardine is available in 13 colors.
Also limited edition like the pink Goyardine.
10 stores around the world, and around 20 points of sale around the world.
François Goyard (1828-1890)
Edmond Goyard (1860-1937)
Robert Goyard (1893-1979)
Jean Edmond françois (1918-2005)
THE CANVAS IS PAINTED WITH THE FAMOUS CHEVRON PATTERN:
All the colors of Maison Goyard's canvas require four successive passes in order to paint the Goyard motif in four colors.
It is manually that we apply the induction, which makes it possible to obtain the color pigments, on the surface of the canvas using a cadrette that we move (serigraphy).
Every eight passes, the silk threads that compose it must be cleaned with plenty of water to avoid clogging.
The Goyard house has always refused to automate this process. Each point is particular in its finesse, rhythm and irregularities.
An apparently insensitive thermal amplitude during drying can also influence the density of the colors obtained.
Each canvas becomes unique.
MAISON GOYARD LABELS
REVOLUTIONARY CREATION, THE OLD TRUNKS THAT MADE GOYARD SO SUCCESSFUL
1925 - Goyard office trunk
Commissioned by the writer Sir Arthur Conan Doyle , who is none other than the creator of the detective novels Sherlock Holmes .
Goyard wardrobe trunk
This black wardrobe is the personal trunk of Gabrielle Chanel, better known as Coco Chanel.
Personalization with Initials and bands .
Goyard card holder
Exotic skin card holder
Lizard - crocodile
Goyard & Keller leather toiletry case
Year: around 1888
Exterior :
Pig leather
Assembly of the leather pieces, by hand-sewn visible seam, saddle stitch.
Solid brass lock
Interior :
Blue morocco leather and blue moiré silk lining
Comprising a set of crystal flasks and a solid silver lid 1st title signed by the famous master silversmith G. Keller - Paris.
Dimension: 400 mm x 290 mm x 150 mm
Small Goyard bottle box
Exterior :
Cow leather (VVN)
Assembly of the leather pieces, by hand-sewn visible seam, saddle stitch.
Solid brass lock
Initial: CP
Interior :
Black morocco leather
Three silver bottles engraved on the cap with a letter: J - N - C
Goyard wardrobe trunk
Year: Around 1910
Exterior :
Cowhide leather (VVN)
Stable band: Red and yellow and RM initials
Provenance: Château of Château neuf-sur-Cher
Interior :
One side a wardrobe in the lower part four shoe compartments.
On the other, five drawers with Goyard stamped handles
Dimension: 105 cm x 62 cm x 54 cm
Goyard leather suitcase
Year: Around 1910
Exterior :
Cowhide leather (VVN)
Stable band: Red and yellow and RM initials
Assembly of the leather pieces, by visible seam sewn by hand
Lock and nails: solid brass
Provenance: Château of Château neuf-sur-Cher
Interior :
beige canvas
Dimension: 44 cm x 51 cm x 34 cm
Goyard hat trunk
Year: Around 1910
Exterior :
Goyardine
Vegetable leather rims
Hardware: Solid brass
Interior :
Capiton
beige canvas
1 locker
1 ribboned hat cage
Goyard chest of drawers
Year: Around 1910
Exterior :
Goyardine
Banks and corners in lozine
Hardware: Solid brass
Interior :
Coated orange goyardine
Lockers
2 drawers
1 ribboned hat drawers
Dimensions: 81 cm x 59 cm x 46 cm
Goyard drawer trunk
Year: Around 1910 - 1920
Exterior :
Goyardine
Banks and corners in lozine
Hardware: Solid brass
Interior :
Woven yellow goyardine
4 drawers
Dimensions: 91 cm x 55 cm x 34 cm
Goyard wardrobe trunk
Year: Around 1925
Exterior :
Goyardine
Initials HB
Leather handles
Hardware: solid brass
American lock
Domed top policeman's hat
Interior :
One side a wardrobe
On the other five drawers
Dimension: 103 cm x 62 cm x 54 cm
Goyard shoe case
Year: around 1910
small suitcase allowing the transport of 6 pairs of shoes.
Discover its restoration..(French page)
Goyard hat suitcase
Year: Around 1910
Exterior :
Goyardine
Leather borders
Leather handle
Hardware: solid brass
Interior :
beige canvas
Goyard cabin trunk
Year: Around 1900
Outer canvas: beige rustic canvas
Goyard wardrobe trunk
Year: Around 1920
Exterior :
Goyardine
Initials MT
Leather handles
Hardware: solid brass
Interior :
One side a wardrobe
On the other five drawers
Dimension: 103 cm x 62 cm x 54 cm
Goyard courier trunk
Old Goyard trunk
Year: Around 1920
Exterior :
Goyardine
Hardware: solid brass
Interior :
Beige canvas and quilting
Goyard cabin trunk
Year: Around 1910
Exterior:
Natural cowhide leather (VVN) exterior
Assembly of the leather pieces, by visible seam, hand sewn in selier stitch, very thick red linen threads.
Beech slats
Lock, clasps and hardware: Polished solid brass
Leather handles
Interior:
Beige canvas and interior padding
Dimension: 1040 mm x 560 mm x 340 mm
Goyard suitcase
Year: Around 1925
Exterior:
Brown coated canvas
Interior:
Yellow woven canvas
Goyard shoe case
Year: around 1920
small suitcase allowing the transport of 4 pairs of shoes
Goyard wardrobe trunk
Year: Around 1930
Exterior :
Brown coated canvas
Lozine shores
Corners, brackets and clasps: steel
American lock: Brass
Interior :
Wardrobe
5 drawers
Dimensions: 104 cm x 52 cm x 54 cm
NEW GOYARD TRUNKS
Palace 55 Goyard suitcase
Year: 2010
in silver coated canvas, lozenge borders and silver leather reinforcements, metal reinforcements, beech reinforcements, double frame, bell with keys, silver leather handle
Dimensions: 39 cm x 56 cm x 26 cm
Palace suitcase 70 Goyard
Year: 2010
in gilded coated canvas, lozine borders, reinforced angles in gilded leather, metal reinforcements, beech reinforcements, double frame, bell with keys, golden leather
handle.
Dimensions: 48 cm x 70 cm x 26 cm
Goyard suitcase
Year: 2010
The brand's new trunks and suitcases have a canvas glued to cardboard then nailed to the barrel. It is a specificity of Goyard.
Goyard picnic trunk
Year: 2010
Exceptional picnic trunk for 4 people (special order), in Goyardine coated canvas, with chevron decoration, black and black leather, lozine corners, chromed metal
clasps and fasteners, reinforced metal corners, large leather handle. Interior containing: a serving tray, a large silver metal box for snacks, two jars with porcelain lid for condiments, a
chromed metal thermos, a large glass bottle, two small nickel-plated metal boxes for cookies, four forks, four spoons, four knives, four rectangular Limoges porcelain plates, two small bottles
for oil and vinegar, a stove snuffer, a salt shaker, a pepper shaker, four Limoges porcelain saucers, four porcelain cups porcelain, four crystal glasses,four linen napkins embroidered "Goyard".
In its cover. Dim .: 37.5 x 57.5 x 33cm.
Goyard cocktail trunk
Year 2014
With or without martini, pure luxury, this trunk dedicated to the pleasure of nature and cocktails.
Goyard bicycle trunk
Trunk designed to store a folding bicycle
ALSO READ:
DISCOVER THE HISTORY OF FRENCH LUXURY MALLETIERS:
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Recognize a real bag, spot an imitation, we are going to reveal the secrets of an authentic second-hand Goyard bag to unmask fakes.
Malle Goyard : French page
